Some shops know how to attract customers (photo 1), but if it lacks the charisma of how their food and service to be, eventually the curiosity would be replaced by the reality (photo 2). After I had a bite on it, it's not that impressive. Actually I didn't expect much when I first saw the toast wasn't on a charcoal toasting. BTW, the branches of this shop in HK are selling their toast and bread at very high prices that I waited until I tried this one in Kuala Lumpur. I can say "limit my marginal loss".